"Peter Gabriel founded free music service, We7 has signed a deal with Europe's largest independent music label group, Beggars Group."
From The Economist on Peter Gabriel's free music site:
"Business
Spotify v illegal downloads
Free but legal
Jul 30th 2009
From The Economist print edition
Advertising-supported music will not save a troubled industry. But it helps
CAN legal free music compete with the illegal stuff? It seems so. Firms such as Spotify, founded by Swedish programmers, and we7, based in Britain, stream music on demand to European computers in return for nothing more burdensome than the odd advertisement. Together they have quickly amassed 8m users. On March 24th Spotify asked Apple to authorise an application for the iPhone that would take music-streaming mobile."
"How it works:
This is all made possible by we7's unique and significant "MediaGraft" technology that allows us to dynamically attach adverts to the beginning of each song you stream or download. The "MediaGraft" technology also creates new, targeted, advertising inventory which links the emotional power of music, creative short audio adverts and digital display ads (such as MPUs) together in such a way that digital effectiveness measurements increase significantly. These adverts are targeted at you, the user; the revenue generated from these adverts goes to artists, labels and other rights owners. You get music for free and the artist gets paid fairly - everybody wins."